Why PR?
Because your reputation and visibility are everything. When someone sees or hears your business's name in the media, they start to get to know you. Many studies over many years tell us that a mention in a trusted media source is regarded by people as second only to personal recommendation. That's priceless and, while advertising definitely has its place, it doesn't get you that same reaction.
And of course, PR is free. Well, you know what we mean! For a fraction of the cost of an advert, your company could be taking up valuable editorial column inches or air time, setting out your store through your achievements, specialities and personality.
The real question is 'why not PR?'
Businesses are going outside their sphere of influence to bring in new business. Dave Stewart is head of ideas at Nike. Now we're not saying that we're the Eurythmics, but adding a new creative force as a bolt-on to your business can make all the difference.
And why use Be Bold? Because we will bring a fresh perspective to your business. We know many companies don't have the budget for a full-time public relations team and we recognise that if you run an engineering company, a professional services firm or a plumbing franchise, your area of expertise is unlikely to be writing snappy copy to get you and your business in the public domain. But it is ours.
We don't know how to build a car, install a boiler or write an employment contract, but we do know how to write the story which lets everyone else know what you do and how to get it used.
Of course, we're nice people to deal with, we love to build relationships with our clients and because we're not a London agency with a W1 postcode and designer furniture in reception, our fees are very reasonable.
If you're still not sure whether you need PR then we'd like to prove it to you. Get in touch, tell us what you do and we'll get our thinking caps on before we get back to you.