What we do
In a nutshell, Be Bold gets your message across. We get you noticed, helping you engage with your customers and increase your brand awareness.
From a press release to a media launch and from copy writing to web content and social media, Be Bold are experts in making sure your media and public relations strategies work.
- Focused PR campaigns – Whether it's industry-specific or a consumer-led campaign, when there's a part of your business that needs a push, or needs to get ahead of the competition we'll turn our focus on that until it's delivered.
- Targeted press release distribution – Some news is targeted to one place, some deserves as big an audience as possible. We use a database with tens of thousands of regularly updated entries to find the journalists and publications who want to hear from you.
- Advertorial copy – When you need copy to accompany an advert (maybe you've been offered a spot as a sweetener to go with your display ad) you need to make the most of it. It needs life and it needs to portray your business as you want others to see it. We produce copy with sparkle so those opportunities are never missed.
- Annual reports, brochures, leaflets, in-house and internal communications and newsletters.
- Social media strategy and support – Online PR campaigns targeting influential bloggers, using Twitter, Facebook, engaging in forums, creating online video (YouTube, etc), company podcasts and vodcasts. These are all ways you can communicate and engage with your client base. Social media is only successful if it's targeted and engages with your clients and your consumers.
- Reputation management and media relations – It's not enough to fire out emails to a list. Journalists are people too! The ones who are important to your business need to get the full picture and have a relationship with your representatives (hopefully that'll be us!).
- Crisis and reputation communications – Never say "no comment." Our experience allows us to second guess the media, we know what they're thinking as soon as they do! This allows us to counteract the negatives and turn stories into positives.
- Organising and directing photo shoots.
- Case studies – let your successes sell for you. Case studies can be used for marketing or to add weight and depth to a story. People are interested in people.
- PR event management – from product launches to major announcements, if you need the press in a room, we'll take care of it.
- Media training – from helping your team to recognise the stories in your business, to preparing the CEO for the conference speech (which we can help to craft) we can offer training tailored to your needs.
- Press office – We can be the first port of call and first line of defence for media enquiries, bringing all our years of experience to your company, which is rarely found in-house. You may have a marketing department, but are they really best to double up as a press office? We can field the calls effectively, acting as a remote, but close, press office.
- Story management – Sometimes when businesses launch or offer a new product or service they spill all the beans at once. Be Bold PR is experienced enough to know that there's no point in having just one bite of the cherry when you can have three or four. If you've got something big to shout about, let us help you manage the story you're telling.
- Awards entries – 62 per cent of businesses believe awards make them more attractive to potential customers. And 93 per cent say it enhances credibility and reputation. If you need a guiding hand through the minefield of awards applications, give us a buzz. We've been on both sides as entrant and judge, so we know what works and what wins.
And for what we don't do, we know great people who do.